Top 10 Tips for Nonprofits

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6. Identify goals and map out how to achieve them

Your goals should be based upon what you determine during your environmental and internal assessments and should include a timeline, strategies, roles, performance goals and program design. This planning process is crucial to the strength and wellness of your organization and it is an ongoing process that is part of both the management system and checks and balances of the business.



7. Focus on your mission

When you are searching for funding it is easy to be pulled off course and attempt to bend your programming to meet the requirements or agenda of the funder. Forcing a fit wastes everyone’s time and even if you get your Letter of Intent approved it is unlikely that your proposal will be awarded funding. Having said this, it is also important to diversify your funding sources and not depend on one or two foundations or contracts. Careful research and clear, clean connections between your mission and your programming will go a long way in making you attractive for funding.


8. Fine-tune your development strategies

Especially in challenging economic times, it is important to work smarter in terms of your fundraising efforts. During your internal assessment, figure our which of your fundraising programs are most effective and efficient and concentrate your resources and efforts toward these programs.


Media Relations

9. Know the publication

Before sending a press releases or story to a publication make sure that it is a good fit. Sending a story that is off-focus or outside of the scope of the publication, column or feature section only clutters up the desk of the editor or reporter you are trying to court. Bombarding them with these stories increases the likelihood that your requests for coverage will go quickly into the reject pile.


10. Know the kind of coverage you want                             

There are a few different types of coverage that you can request from a publication: a lead-in to an event via a story about a person or something related to the event, coverage after the event or a listing in the calendar. Thinking about the coverage that best suits your needs will help you to decide how to approach the publication as efficiently as possible. Editors and reporters appreciate clear, succinct requests that they can fit into their publication seamlessly without a great deal of searching or digging to find an interesting angle or a story that works.

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