Top 10 List presents the best Presidential campaign ads of 2012. As the presidential campaign kicked into high gear, tens of millions of dollars of tax payers’ money went into political ads that flood the airwaves in swing states. However, there is still one question that stands out: How effective were 2012′s political ads? We chose the top 10 best political ads of 2012 and will let you decide which one deserves the No.1 spot on our new upcoming list.
You have until Friday, March 22, 2013 to cast your vote.
An advertisement’s job is to sell the products that it is advertising. While some are quite generic and bland, others like the following are stunning and will make you smile.
Extra is a brand which manufactures chewing gums. It claims to make the consumer’s teeth stronger. Some time back they created an advertisement which showed a steel spoon lying in a plate. The consumer realizes that a bit of the spoon has been bitten off and then their logo flashes on screen- “The Extra for Healthy Teeth.”
Tabasco, as we all know, is the hot sauce we cover our food with when it is too bland or just plain bad. A certain advertisements showed a bottle of Tabasco lying next to a corn on the cob. A significant portion of the corn has been removed and has been replaced by popcorn. The message is clear- the sauce is hot enough to pop corn!
3. The Macbook Air
This laptop claimed to be the thinnest laptop in the world. When it was first launched, the advertisement was placed in a magazine. The reader would flip over a page to find himself staring at a keyboard and a screen. The pages would combine to give the appearance of a real laptop. The Macbook Air is paper thin and Steve Jobs has done a great job in marketing it!
4. Promotion of Kill Bill
When the movie Kill Bill was about to hit theaters, the publicity department came up with a great idea. What they did was plaster a life-size picture of a man whose back is towards us on the outside of the elevator doors. The doors would open to reveal Uma Thurman standing with a knife and the man would be sliced in half.
A certain fitness studio tried to promote their services with the help of paper bags which were created in such a way that it seemed like the person was carrying weights as he walked around.
Apple is known to create extremely stunning advertisements- both visually and in terms of design.
1. The Single Apple
One particular advert in a magazine showed the fruit against a simple beige background. It read- Simplicity is the ultimate sophistication. Apple computers are extremely basic and not adorned with complicated buttons and features like other computers. This was their USP initially and what made them so popular. The simple ad was stunning because it was plain and straightforward.
2. The Boring Man
This advertisement showed two men standing side by side. The one on the left wore a boring suit and glasses while the other wore a pair of jeans and a t-shirt. The caption under the man with the suit read- I’m a PC and the other one read- I’m a Mac.
3. Paper Thin
When the Macbook air was launched, it was meant to be the thinnest laptop in the world. A magazine printed a screen on one side and the keyboard on the other which made the reader feel as though he was looking at a computer when he turned the page. The message was basic and simple- the Macbook air is as thin as paper.
This advertisements showed the same two men standing side by side. The PC was wearing a trench coat and was under disguise while the other looked as cool as a cucumber. The PC said that he was trying to catch a virus which can enter the system and destroy it and encouraged the Mac to wear the false mustache and nose as well. The Mac says that he doesn’t need it as his system is strong enough.
5. The Pencil Test
Another advertisement by Apple showed a pair of hands holding a Macbook Pro and a pencil on its side. The verdict was simple- even the basic Mac laptop is as thin as a pencil and can be carried around without any difficulties.
The Superbowl is a championship game of American football. It is so widely watched that the day it airs on television is said to be a national holiday all over the USA. The advertisements that are featured during the game are some of the best. Here is a list of the top 10 Superbowl Advertisements.
This advertisement was featured during the 1993 Superbowl and showed Larry Bird and Michael Jordan competing during the HORSE championship for fries and Big Mac from McDonalds. There are a number of obstacles in their way which is what makes the commercial as interesting as it is.
2. Apple’s Macintosh-1984
The advertisement featured a woman running through a massive auditorium and breaking the screen with a hammer. A person similar to Big Brother was speaking on the screen before it exploded and “We shall prevail” were his last words. The main idea was to make the audience understand that Macintosh was on its way.
3. Master Lock- 1974
This company ran a series of advertisements through the year which showed sharpshooters targeting Master Locks and hitting them but leaving them unscathed and unopened. The message is simple- the strong lock will not open without its lock even if you burn it down.
This superbowl advertisement featured “Mean Joe” Greene. A young fan gives him a can of Coke and as repayment, he throws the kid away effortlessly. ESPN says that this popular advertisement was never featured during the superbowl, but fans argue that it was.
5. Coke- 2008
Coca-Cola created this advertisement during the 2008 superbowl. It showed two parade balloons, one was meant to be Underdog and the other was Stewie. The two then fight for another parade balloon in the form of a Coke bottle but are defeated when a fourth Charlie Brown parade balloon shows up and snatches the aerated drink from them. The popular cartoon characters are adored by Americans which is why Coke decided to use them.