FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days, weeks, or months. At the most it lasts for a year. However there are also durable goods which people replace after using the same for many years. For example we can cite kitchen or other household appliances.
Some FMCG products perish within a short time while others have a shelf life of more than a year. Nevertheless the turnover rates for both these categories are very high depending on customer demand and brand loyalty.
FMCG products are made by companies that also make other products as well. Therefore to determine the best selling brands of fast moving consumer goods one has to look into the performance of FMCG companies which manufacture these products. For this market analysts apply different standard evaluations until they conclude on their findings.
Every year the global market analyst Forbes Global 2000 releases the list of top ranking companies that make FMCG products and based on the sales and consumer demand of the respective products the top 10 products are determined. So here we present the top 10 FMCG companies with their highest selling product.
1. Proctor & Gamble:
Headquartered at Cincinnati in Ohio, United States, Procter and Gamble is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble. Its flagship and best selling brand is Ariel laundry detergent which was launched in 1967. This detergent is available in different variants. The company also manufactures other best selling products that are highly popular around the world.
2. Nestlé:
Nestle is a Swiss multinational engaged in the production of different food products. It has its presence in more than 100 countries. It produces several top selling products in different food categories. Some of its best selling products are Lean Cuisine, Maggi, Boost, Kit Kat, Friskies, and Nescafe etc.
3. Anheuser-Busch:
Anheuser-Busch which is an American brewing firm is based in Belgium. Some of the best known beers of the world are manufactured by this company. The best selling brands of Anheuser-Busch are Budweiser, Natural Light, Bud Light (America’s best selling beer) and Bacardi etc.
4. Unilever:
Unilever is a multinational engaged in the manufacture of different products like foods, personal grooming products, detergents and beverages etc. This British-Dutch company is the owner of over 400 leading brands in the world out of which 13 are billion dollar brands. One of its top products is Aviance which is a beauty product for women. This product is sold in many countries of Asia, Latin America and the Middle East.
5. Coca-Cola:
Coca-Cola Company which is based in Atlanta in Georgia manufactures the world’s most popular soft drink Coca Cola. It was Dr. John S. Pemberton who created this drink in 1886. Coca Cola touched base in every part of the US by 1895. The company began its franchisee operations in 1899 and gradually it opened up bottling plants in every corner of the globe. The universal popularity of Coca Cola is undisputed. The Coca Cola syrup mixed with carbonated water created ripples everywhere and today you can get a Coke in any part of the world.
Procter & Gamble Co. is a Fortune 500 American multinational corporation headquartered in Ohio. It is a conglomerate that manufactures a wide range of consumer goods. It is 5th in Fortune’s Most Admired Companies 2011 list. P&G is credited with many business innovations including brand management and the soap opera. Procter & Gamble is a leading member of the U.S. Global Leadership Coalition, a Washington D.C.-based coalition of over 400 major companies and NGOs that advocates for a larger International Affairs Budget, which funds American diplomatic and development efforts abroad. P&G is a leading manufacturer of baby products and is present almost everywhere in the world.
Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Johnson & Johnson is one of the leading baby products manufacturers in the world. J&J products are highly popular in the South East Asia and are hugely popular in India. The J&J baby product ranges from the baby soap to baby clothing. They manufacturer almost everything for babies and is indeed one of the top manufacturers of baby products.
Kimberly-Clark Corporation is an American corporation that produces mostly paper-based consumer products. This is another big manufacturing company which produces baby products. The ace product of Kimberly-Clark Corporation in this segment is the Huggies. Huggies is probably the pioneer in baby dippers and is the leading baby dipper brand in the world.
Nestlé is one of the largest food and nutrition companies in the world, founded and headquartered in Vevey, Switzerland. The company grew significantly during the First World War and following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world. Nestle’s baby food products are probably the best in the market and it has a high market share in the baby food sector.
Mead Johnson & Company is a company which was majority owned by Bristol-Myers Squibb after an acquisition in 1967 but in 2009 was spun off as an independent firm. Mead Johnson is a major manufacturer of infant formula both domestically and globally with its flagship product being Enfamil. The company was gaining a presence in such emerging markets in the People’s Republic of China, Thailand, Malaysia, Indonesia and Vietnam and was starting to develop a presence in India.
