FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days, weeks, or months. At the most it lasts for a year. However there are also durable goods which people replace after using the same for many years. For example we can cite kitchen or other household appliances.
Some FMCG products perish within a short time while others have a shelf life of more than a year. Nevertheless the turnover rates for both these categories are very high depending on customer demand and brand loyalty.
FMCG products are made by companies that also make other products as well. Therefore to determine the best selling brands of fast moving consumer goods one has to look into the performance of FMCG companies which manufacture these products. For this market analysts apply different standard evaluations until they conclude on their findings.
Every year the global market analyst Forbes Global 2000 releases the list of top ranking companies that make FMCG products and based on the sales and consumer demand of the respective products the top 10 products are determined. So here we present the top 10 FMCG companies with their highest selling product.
1. Proctor & Gamble:
Headquartered at Cincinnati in Ohio, United States, Procter and Gamble is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble. Its flagship and best selling brand is Ariel laundry detergent which was launched in 1967. This detergent is available in different variants. The company also manufactures other best selling products that are highly popular around the world.
2. Nestlé:
Nestle is a Swiss multinational engaged in the production of different food products. It has its presence in more than 100 countries. It produces several top selling products in different food categories. Some of its best selling products are Lean Cuisine, Maggi, Boost, Kit Kat, Friskies, and Nescafe etc.
3. Anheuser-Busch:
Anheuser-Busch which is an American brewing firm is based in Belgium. Some of the best known beers of the world are manufactured by this company. The best selling brands of Anheuser-Busch are Budweiser, Natural Light, Bud Light (America’s best selling beer) and Bacardi etc.
4. Unilever:
Unilever is a multinational engaged in the manufacture of different products like foods, personal grooming products, detergents and beverages etc. This British-Dutch company is the owner of over 400 leading brands in the world out of which 13 are billion dollar brands. One of its top products is Aviance which is a beauty product for women. This product is sold in many countries of Asia, Latin America and the Middle East.
5. Coca-Cola:
Coca-Cola Company which is based in Atlanta in Georgia manufactures the world’s most popular soft drink Coca Cola. It was Dr. John S. Pemberton who created this drink in 1886. Coca Cola touched base in every part of the US by 1895. The company began its franchisee operations in 1899 and gradually it opened up bottling plants in every corner of the globe. The universal popularity of Coca Cola is undisputed. The Coca Cola syrup mixed with carbonated water created ripples everywhere and today you can get a Coke in any part of the world.
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This public corporation in the United States of America controls and maintains a number of department stores. Walmart was declared to be the largest in terms of revenue in the world in 2008. Founded in 1962 by Sam Walton, this grocery retailer provides employment to thousands every year.
The Home Depot maintains over 2,000 retail stores in different parts of the United States and has its headquarters in Georgia. These retail stores stock up on products of construction and home improvement. In other words, it allows customers to indulge in DIY projects and therefore, save money.
This supermarket retail chain has been around since 1883 and was established by Bernard Henry Kroger. The Kroger Co. owns over 2,400 supermarkets and declared about 76 billion dollars in sales during 2008. Its headquarters are in Downtown Cincinnati and it owns mall jewellery stores, hypermarkets, convenience stores and department stores all over the United States.
Target Corporation is known all over the world as Target and was established in 1902 in Minnesota. Target has stores in every states of the United States except Vermont and is known as SuperTarget and Target Greatland as well. After Walmart, it is said to be the biggest and most well known discount retailer in the country.
Costco Wholesale Corporation is known throughout the United States as Costco and is said to be the largest in the country among the membership wholesale clubs that exist. In 2009, Costco was declared to be among the top 10 largest retailers in the world. In addition to that, it also holds the largest stocks of fine wine.
