Top 10 Tips for Effective Advertising

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6. Your advertising campaign must not be determined by your budget.

Your advertising campaign must not be determined by your budget.

Though it will be easy from a book keeping perspective to earmark some amount towards advertising expenses, it will not work out effectively always. If your business has seasonal highs and lows like plenty of other businesses, you may be spending lots of money during down times on advertising and not much when you really want to have customers. Many entrepreneurs fail to budget as per their seasonal advertising needs.

 

7. Diversify.

Diversify

You must take care to spread your advertising money around and not put all eggs in the same basket. Many entrepreneurs select the best area to advertise based on potential rate of returns and price and then stop. This may not be the right thing to do.

 

8. Don’t spread yourself too thin.

Don't spread yourself too thin.

Not every service or product will appeal to everyone. Many entrepreneurs including corporate executives try to devise ways and means to reach every market. This does not work. It can be disastrous for small businesses, who cannot afford to spread themselves too thin. Therefore, find your target audience or market and do everything possible for satisfying that group.


9. Check your ads in advance.

Check your ads in advance

You must test your adverts on other people. You can do this by investing in focus groups if you have the time and money for investing in the same. You must try and find out if those people accept or understand the message you are trying to convey.

 

10. Monitor your ads.

Monitor your ads

You can easily find out from new clients or customers how they knew about you. Though this method seems to be simple not many entrepreneurs bother to do this. It is better to know which ads generate business.

 

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