Top Ten Branding Mistakes

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6. Not sharing the joke.


If only the staff in your office get the message or joke, it is not going to appeal to the large audience. This is also true when it comes to branding. Your brand cannot succeed if it is just created for you and not for them.


7. Lack of a dedicated marketing plan.


Although several companies think of ways and means to market themselves and create a brand identity, they have neither the plan nor resources on the way they will reach their audience. You must have a chalked out marketing plan so that your branding strategy can work effectively.


8. Use of too much jargon.


Use of too much jargon does not benefit branding. Most companies are found guilty of piling on the jargon. If anything, it can only muddle your message.


9. Trying very hard for a different image.


Many companies try to have a different image and it can become a mistake. Being different for the sake of being different is not branding. Though you can grab attention, it will not necessarily help to increase sales.


10. Unsure about when you have got them.


The stage when establishment of the brand has to be stopped has to be understood by the companies for success. You must also supervise the results of your branding campaign. You can spend more time maintaining your professional image if your small business is a local household word.

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