Apple is known to create extremely stunning advertisements- both visually and in terms of design.
1. The Single Apple
One particular advert in a magazine showed the fruit against a simple beige background. It read- Simplicity is the ultimate sophistication. Apple computers are extremely basic and not adorned with complicated buttons and features like other computers. This was their USP initially and what made them so popular. The simple ad was stunning because it was plain and straightforward.
2. The Boring Man
This advertisement showed two men standing side by side. The one on the left wore a boring suit and glasses while the other wore a pair of jeans and a t-shirt. The caption under the man with the suit read- I’m a PC and the other one read- I’m a Mac.
3. Paper Thin
When the Macbook air was launched, it was meant to be the thinnest laptop in the world. A magazine printed a screen on one side and the keyboard on the other which made the reader feel as though he was looking at a computer when he turned the page. The message was basic and simple- the Macbook air is as thin as paper.
This advertisements showed the same two men standing side by side. The PC was wearing a trench coat and was under disguise while the other looked as cool as a cucumber. The PC said that he was trying to catch a virus which can enter the system and destroy it and encouraged the Mac to wear the false mustache and nose as well. The Mac says that he doesn’t need it as his system is strong enough.
5. The Pencil Test
Another advertisement by Apple showed a pair of hands holding a Macbook Pro and a pencil on its side. The verdict was simple- even the basic Mac laptop is as thin as a pencil and can be carried around without any difficulties.
This advertisement showed a woman using the Powerbook. The voiceover announced that the user could run the MS Dos software as well as the Macintosh software. The camera then pans out to show that the woman is using it at the Grand Canyon and it says “It lets you run away”.
7. Save Your Data
This advertisement showed Ellen Feis standing against a simple white background and talking about how she lost her homework assignment on her PC when the power went out. The advertisement ends by saying- switch to a Mac.
8. Think Different
This advertisements showed different people who changed the world including Einstein and Mahatma Gandhi. It was said that because they were crazy enough to believe, they changed the world. The Mac, similarly, encourages its users to think differently.
9. Easy to Use
This advertisement showed two overworked men trying to reboot a PC and change the settings in order to increase their productivity. A woman passes by and asks them how much longer they would be on as they had already spent 3 days on the process. A voice-over then says- “ if you want a computer that is easy to use “ while Apple’s logo flashes on-screen.
10. The Dial-Up
This advertisement was broadcast during the era when dial-up connections were used for the internet. It said that the first step was to connect the Mac’s plug into the outlet and the second step was to connect the telephone’s wire to the same outlet. The voice-over then laughed and said that there was no third step. And the Mac turned to show the following text- Say Hello to the iMac.