Top 10 Fast Moving Consumer Goods

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6. PepsiCo:

PepsiCo was created out of the amalgamation of two companies named Pepsi Cola and Frito Lay. The company which was formed in 1965 has its headquarters at Purchase in Harrison New York. It is a Fortune 500 company. PepsiCo is engaged in the manufacture of snack foods (grain based), beverages and other similar products. One of its best known brands is the cola beverage Pepsi-Cola. Created in 1893 its former name was ‘Brad’s Drink’.

 

7. Kraft Foods:

Boasting of brands that are over a century old Kraft Foods is a US based multinational having its presence in over 155 countries. The company is engaged in the manufacture of confectioneries, food products and beverages. It had gone for several acquisitions which has helped the company to increase its product list with several top notch brands. Kraft Foods is known worldwide for products like Cadbury, Jacobs, Kraft Dinner (in Canada), Oscar Mayer, Oreo etc. All the products are available in several continents.

 

8. Philip Morris International:

Philip Morris International is one of the best known tobacco companies of the world. This tobacco multinational sells its products in more than 160 countries. Some of its best known cigarette brands are Marlboro, Philip Morris, Chesterfield, Virginia Slims etc.

 

9. British American Tobacco:

Another multinational tobacco major is the British American Tobacco company which is the world’s second largest tobacco company. It sells its tobacco products in several top markets across the globe. Many world-famous cigarette brands are manufactured by BAT. One of its top selling cigarette brands is Pall Mall. Some other leading cigarette brands manufactured by the company are Dunhill, Kent, Lucky Strike and Vogue.

 

10. Nokia:

Nokia is a Finnish multinational engaged primarily in the manufacture of mobile telephones. The company has its headquarters at Keilaniemi, Espoo which is near Helsinki, the capital of Finland. This mobile communication giant is the largest manufacturer of mobile telephones in the world. Its products are sold in every part of the world. Nokia has launched many innovative mobile systems and almost all its products have been hot sellers.

 

Before deciding on the popularity of a fast moving consumer good the perspective of the consumer and the view of the marketer are taken into consideration. From the consumer’s point of view those products which are purchased frequently can be considered as top selling products. Another factor here is brand loyalty. Many consumer stick to a particular brand for years because they are satisfied with its quality. Price is also a factor.

From the marketer’s point of view the volume of sales, margin, distribution network and stock turnover are determining factors for a product to become best selling. Therefore when both these viewpoints are analyzed and matched with actual facts and figures only then a clear picture emerges.

Creation of new products is a constant process but only those products emerge as winners which meet the expectations of people and make constant endeavours to enhance quality and appeal.

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