Top 10 Ways to Create Hashtags on Twitter

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6. Jump on other hashtags

Popularizing hashtags is extremely difficult, so to give yourself a better chance of gaining exposure it’s worth searching Twitter to identify words that are already being used in conversation about your particular issue or topic.

However you also need to be careful about elbowing your way into the middle of an existing conversation, as nobody likes a gatecrasher and it’s likely to annoy the people you’re trying to engage with.

But there are even opportunities to change the use of a hashtag altogether, a great example being the charity Water Is Life turning #firstworldproblems on its head.


7. Integrate your hashtags into sentences

By integrating your hashtag into a sentence, the hashtag now becomes contextualised and the content looks better and much more professional. It also means you save space and can therefore write more.


8. Remember your hashtags are accessible to everyone

The great thing about Twitter is that the content is free and available to everyone; however that also means that hashtags are open to being hijacked or manipulated. So be careful because there have been cases where employees have accidentally written on company twitter accounts revealing personal information. Consumers have also used Twitter as a platform to voice their outrage over products and services.

This is particularly true of individual words that can be easily be used out of context in a sentence. However I would suggest that brands just need to be aware that there is always the potential that Twitter campaigns will backfire spectacularly, regardless of the hashtag.  An excellent example of this is the wave of abuse that McDonald’s received off the back of its #McDStories campaign.


9. Create Your Own

The universe of Twitter is big and can be a bit confusing to navigate, especially for those who are starting to make use of the social media platform.If you’ve used Twitter before, chances are, you’ve encountered big brands who have created their own hashtags for branding or conversations. Hashtags are an awesome way to create buzz, if you can get them to catch on. If you are small to medium-sized business, you can create their own hashtags, too. Make your hashtags as original or unique as possible so that you aren’t accidentally stepping into an existing conversation.


10. Use Polite Etiquettes

Be polite. When using hashtags, observe  the hashtag etiquette on twitter. Twitter’s best practices suggest that you not use more than two hashtags in the tweet, because this can dilute their usefulness for other users, and make it a royal pain in the behind to read for others.




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