Video and film producing is among the professions that requires a lot of specialized equipments. However, this does not mean that you must necessarily have a huge budget in order to produce high quality video productions. It is practically possible to produce the best videos using any of the available video production equipments, cheap or expensive. These are the effective and creative video productions that instantly drive action when watched by the targeted group of viewers.
Video production is more of a science than is an art. This being the case, whether you are shooting a quick interview video production using your Smartphone, learning how to produce a viral video for a marketing campaign, honing your animation skills, trying your hand at fancy PowerPoint presentation creation, and so forth, here are some video production secrets that can help you produce a winning final product for your marketing promotion.
1. Start by considering the potential consumer’s main point when making a video
Before you even get started on your video production, there is a need to think on how your services or products can help solve the problems your potential customers may be experiencing at the time. It doesn’t matter how small or huge these problems may be, the video being produced should be able to demonstrate some problem solving characteristics that are of benefit to the customers, old, prospective or new. Simply put, start your video with a good story that relates to your customers problems. As these are the current problems your customers are struggling with, you can be assured that at least they will make a point of watching your video. This way, the product or service you are trying to promote will easily get noticed and thereafter, you being able to make a sale while at it.
2. In a simple way, present a viable solution to a problem
After engaging your viewers with a captivating story, smoothly but in a simple comprehendible way present a viable solution to their problems. The provided solution should be simple enough as to help them to easily understand the results your service or product has to offer. In simple terms, don’t try to paint your product or service as something it is not, rather let it be an answer to a problem your viewers may be experiencing.
3. A good video clearly demonstrates the available solution(s)
By giving your viewers a visual tour on how your services or products can help solve their issues, you will be able to completely catch their attention and thereafter, being able to make a sale while at it. You may want to use some well made product photos and screenshots to make the whole video production even more captivating. Better still, why not show a real person actually using the product or service on offer in solving a particular nagging problem that he or she may be having? This is a good way of creating an attention catching and thus winning video for whichever your purpose.
4. A professionally made or good video smoothly presents a call to action
Never assume that your viewers actually know what you want to do – tell them. For example, if you want your viewers to register for a customized online demo, sign up for your mailing list, call your sales line, and so forth, then incorporate that message into your video.
5. A professional video is kept sweet, straight to the message and really brief
The average man’s attention span is really short and if you do not want your viewers straying from the video even before you have presented what is on the offer, then make it sweet, short and straight to the message. According to a renowned video production specialist in the country, approximately 19% viewers abandon watching a video after a bare 10 seconds, 44% after 60 seconds. This simply means…
6. Any well made video introduces the subject matter in the first 30 seconds
A good video production introduces the subject matter in the first 25 to 30 seconds so as to sufficiently catch the attention of the viewers. This lets the viewers to know who you are or what you are about before their attention strays away from it, or worse cut it out. Even if they only hear a small part of your name in it, that bit will stick to their heads, something that is a great achievement as it is.
7. The visuals used need to be crisp clear
Even if you are not using the top of the line video production equipments when making your video, like those used by professional video producers, there is a need to make your video visuals as professional and clean as possible. While at it, don’t forget to utilize the best video shooting settings. For example, if you are shooting a live video, do it during what is normally referred to by the professional photographers as the “golden hour,”- the hour after sunrise or just before sunset. If yours is made indoors, then ensure there is sufficient natural or artificial lighting.
8. A good production has a professional voiceover
This is the best well kept secret to producing a good and attention catching video. There is nothing as boring as a video with bad audio. This makes even a professionally made production appear amateurish and unprofessional. If you got a bad voice, then you may want to hire somebody for his or her voice to make the cut. If you can’t get a voice to hire, then search online and will find a professional voiceover talent for your production.
9. You may want to incorporate a good soundtrack if you want a winning video production
If you want your video to be interesting and upbeat, then incorporate some music into it. However, remember to only use tunes you are allowed and not those with copyright restrictions.
10. Adding humor to a video production makes everything more entertaining
Yes, humor to a video will help your viewers see your human side and that of your business. Just like you, viewers also like to have a good laugh and to be entertained. Simply put, maximize your advertising efficiency by using all of the tools available to you, humor being one of them!