These brand names and related products have made our lives so easy, it is difficult to imagine a life without them. In fact, some have become so common and regular in daily use that we forget the fact that they are specific brand names and not generic terms for that particular product. Some of these will change as new generations come into prominence, since priorities and technologies change. But there are the top ten ones which have stood the test of time so far:
1. Coke
It is believed that after “Hello” Coke is the most commonly used word in English. It is the shortened form of the brand name Coca-Cola and is used to signify their aerated drink rather than the company itself. However, in common parlance Coke is name which is associated with all black aerated drinks (much to Pepsi’s mortification!) It has spread its wings all over the world and most modern children and adults cannot visualize a world without it.
2. Cadbury
The term chocolate has become synonymous with Cadbury. One of the original chocolate makers in the world, Cadbury is based in the United Kingdom but is sold worldwide. Often you will hear children asking for a Cadbury rather than a chocolate – even though they may eventually choose to eat some other branded chocolate.
3. Microsoft
Was there a world before Microsoft? Windows as an operating system for computers seems to have become an essential part of everyone’s lives. Worldwide, Microsoft has replaced Coke as the best known brand. It is now being given a run for its money by other operating systems, but it will be sometime before we remove it from its prime slot.
4. Google
Every internet surfer’s best friend – Google has transformed the world of research and knowledge gathering. There were search engines before it, but now searching for information on the internet has been termed as googling by some. Its amazing technological innovations have made life so much easier for all of us.
5. Xerox
This brand name is no longer in the forefront, but there was a time when all photocopying processes were known as Xeroxing. Even though they make many other products apart from photocopiers – somehow, since they were the innovators, they have become synonymous with photocopiers.
6. Sony
TV’s and music systems and the once famous, but now defunct Walkman – Sony has towered over all these sectors. Worldwide they are among the largest sellers of electronic equipment. Now they have also ventured into the fields of TV channels and shows and also the Movie industry.
7. McDonalds
The omnipresent Big Mac can be found in almost every part of this world. With variations in the menu, in order to suit local tastes and flavors, McDonald’s has achieved enormous success wherever it has been established. Burgers and French Fries have become part of the common parlance all over the world.
8. Apple
IPhones and ipods and itouch and Mac computers – Apple has always surprised us and delighted us with their innovative technology and their design capabilities. Even if you do not own a Mac computer, you will have at sometime used their iPods and the iTouch.
9. Holiday Inn
For budget travelers worldwide, The Holiday Inn logo has been a welcome sign. Their standardized rooms, their good service and reasonable rates – compared to other hotels, have made them seem like a familiar home. We may not have used them too often, but they are a comforting sight on highways and unknown cities.
10. Starbucks
Coffee has never been the same again after the advent of Starbucks. The familiar green logo, the aroma of freshly ground coffee, and the high calorie but utterly delicious Frappe, has made Starbucks into an international brand name.
If anyone used the term “life important brands” in a general conversation with me I would kill them. No jury in the world would convict.
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