There is no doubt that internet technology is the greatest development of the 20th and 21st century. Thanks to the web, the world has become a global village. At the click of a button, business establishments located in different geographical locations can now easily close deals that would have cost them thousands of dollars in travel expenses. Access to internet has become quite affordable over the years thanks to technological advancement in information technology infrastructure. As a result, home users and small micro enterprises are increasingly relying on the web as a means of endorsing their products and services.
Whereas, there are those who have benefited immensely from the use of websites as a way of marketing products and service on a global scale, there are those who have rued their investment in the technology. Unknown to a majority of online users is that, having a website is not enough to gain you the much needed traffic. Discussed herein, are top ten internet marketing tips for persons desiring to use the net as their sole marketplace.
1. Search Engine Optimization:
In order to have your website identified by search engine bots, it is vital that you have it optimized. There are numerous online services such as AddMe that you can utilize to have your site indexed by top search engine sites, i.e. Google or Yahoo or Ask. This can be achieved by making use of selective keyword when creating content for your site. There is keyword research tools that are available from Google that can assist you locate optimum keyword.
2. Website Content:
Once your website goes live and gains a commendable market share, you need not to stop there. In order to remain relevant in the online business world, you need to constantly change your web content to match those of your changing customer needs. Visitors to your site can only be lured back if the site has interesting content to read home about. It is recommended that you update your site content at least once a week to remain relevant.
3. Add Links:
This may be a little confusing for some, especially those who are new to online business. It can be quite challenging to realize the amount of links to and from other sites that you need to include on your site. Before deciding on which link to add, it is important to do a research on which are the most relevant links to have. For example, Links Back SEO offers some resourceful information on adding links to your site.
In the real world, businesses usually network as a means of extending their tendons in the market and the same needs to apply online business community. Fortunately, there are several online business networking websites which can assist you locate useful information on how to run your home based business. This in turn will enable you to maximize contacts and enhance your business performance. Examples of networking sites specially designed for work at home mothers include Work at home moms as well as Moms Network
5. Free Advertising:
If you did not know, know you know it. It is possible to get free online advertising via specific websites. For example, freebizadsweb.com and adlandpro.com. The sites enable those advertising to include their contact or personal information as part of their signature on outgoing mails. In addition, you can surf online forums which relate to your market niche and make available your signature.
6. Paid Advertising:
In case you have some money to spare, you can invest in paid advertising as a means of increasing relevant traffic to your site. Google Adwords is one of the most popular paid online advertising sites. It entails buying of text links and payment is per click. Stumble Upon is another paid advertising site that you can utilize.
7. Article Writing:
The only way to remain competitive in the ever growing online marketing is by constantly capturing the attention of your would be customers. This can easily be achieved by submitting on a regular basis resourceful articles to article sites, e.g. Ezine. This will enable you to generate the much needed traffic by providing useful tips to online consumers for free through article writing.
If you are looking for an affordable means of reaching out to your online customers and potential buyers, consider using newsletters. There are a number of sites that you can use, for instance, iContact and Garp Newsletter Service.
9. Purchase Reviews:
Purchases of reviews is one of the ways through which online businesses are using to endorse their site. This entails using another website to provide reviews for your site. This comes in handy when you are just starting off and lacks the much needed customer testimonials.
10. Blog Networks:
Last but not least, blog networks can enable you endorse your products and services online. Blogs have over the years gained enough popularity as sources for news as well as entertainment.
In any online business, traffic is everything. To avoid scenarios where your site generates too much traffic which is irrelevant, you need to start reviewing your goals and objectives. The above strategies have been designed to enable you to reposition in the online market by getting relevant traffic to your business objectives.