An advertisement’s job is to sell the products that it is advertising. While some are quite generic and bland, others like the following are stunning and will make you smile.
Extra is a brand which manufactures chewing gums. It claims to make the consumer’s teeth stronger. Some time back they created an advertisement which showed a steel spoon lying in a plate. The consumer realizes that a bit of the spoon has been bitten off and then their logo flashes on screen- “The Extra for Healthy Teeth.”
Tabasco, as we all know, is the hot sauce we cover our food with when it is too bland or just plain bad. A certain advertisements showed a bottle of Tabasco lying next to a corn on the cob. A significant portion of the corn has been removed and has been replaced by popcorn. The message is clear- the sauce is hot enough to pop corn!
3. The Macbook Air
This laptop claimed to be the thinnest laptop in the world. When it was first launched, the advertisement was placed in a magazine. The reader would flip over a page to find himself staring at a keyboard and a screen. The pages would combine to give the appearance of a real laptop. The Macbook Air is paper thin and Steve Jobs has done a great job in marketing it!
4. Promotion of Kill Bill
When the movie Kill Bill was about to hit theaters, the publicity department came up with a great idea. What they did was plaster a life-size picture of a man whose back is towards us on the outside of the elevator doors. The doors would open to reveal Uma Thurman standing with a knife and the man would be sliced in half.
A certain fitness studio tried to promote their services with the help of paper bags which were created in such a way that it seemed like the person was carrying weights as he walked around.
Apple is known to create extremely stunning advertisements- both visually and in terms of design.
1. The Single Apple
One particular advert in a magazine showed the fruit against a simple beige background. It read- Simplicity is the ultimate sophistication. Apple computers are extremely basic and not adorned with complicated buttons and features like other computers. This was their USP initially and what made them so popular. The simple ad was stunning because it was plain and straightforward.
2. The Boring Man
This advertisement showed two men standing side by side. The one on the left wore a boring suit and glasses while the other wore a pair of jeans and a t-shirt. The caption under the man with the suit read- I’m a PC and the other one read- I’m a Mac.
3. Paper Thin
When the Macbook air was launched, it was meant to be the thinnest laptop in the world. A magazine printed a screen on one side and the keyboard on the other which made the reader feel as though he was looking at a computer when he turned the page. The message was basic and simple- the Macbook air is as thin as paper.
This advertisements showed the same two men standing side by side. The PC was wearing a trench coat and was under disguise while the other looked as cool as a cucumber. The PC said that he was trying to catch a virus which can enter the system and destroy it and encouraged the Mac to wear the false mustache and nose as well. The Mac says that he doesn’t need it as his system is strong enough.
5. The Pencil Test
Another advertisement by Apple showed a pair of hands holding a Macbook Pro and a pencil on its side. The verdict was simple- even the basic Mac laptop is as thin as a pencil and can be carried around without any difficulties.
The Superbowl is a championship game of American football. It is so widely watched that the day it airs on television is said to be a national holiday all over the USA. The advertisements that are featured during the game are some of the best. Here is a list of the top 10 Superbowl Advertisements.
This advertisement was featured during the 1993 Superbowl and showed Larry Bird and Michael Jordan competing during the HORSE championship for fries and Big Mac from McDonalds. There are a number of obstacles in their way which is what makes the commercial as interesting as it is.
2. Apple’s Macintosh-1984
The advertisement featured a woman running through a massive auditorium and breaking the screen with a hammer. A person similar to Big Brother was speaking on the screen before it exploded and “We shall prevail” were his last words. The main idea was to make the audience understand that Macintosh was on its way.
3. Master Lock- 1974
This company ran a series of advertisements through the year which showed sharpshooters targeting Master Locks and hitting them but leaving them unscathed and unopened. The message is simple- the strong lock will not open without its lock even if you burn it down.
This superbowl advertisement featured “Mean Joe” Greene. A young fan gives him a can of Coke and as repayment, he throws the kid away effortlessly. ESPN says that this popular advertisement was never featured during the superbowl, but fans argue that it was.
5. Coke- 2008
Coca-Cola created this advertisement during the 2008 superbowl. It showed two parade balloons, one was meant to be Underdog and the other was Stewie. The two then fight for another parade balloon in the form of a Coke bottle but are defeated when a fourth Charlie Brown parade balloon shows up and snatches the aerated drink from them. The popular cartoon characters are adored by Americans which is why Coke decided to use them.
The following list of the Top 10 ad icons of the 20th century is in recognition of those images that have had profound resonance in the marketplace. The criteria include longevity, effectiveness, cultural impact and recognizability.
1. The Marlboro Man –Marlboro cigarettes
The Marlboro Man is the character used in tobacco advertising campaign for Marlboro cigarettes. It was used between 1954 and 1999 in the United States, where the campaign originated. The character of the Marlboro Man was designed by Leo Burnett in 1954. The image involves rugged cowboys, in nature with only a cigarette.
2. Ronald McDonald – McDonald Restaurants
Used as a primary mascot of McDonald’s fast food restaurant chain, Ronald McDonald is a clown character widely known by everyone. In the commercials shown on Television, the clown inhabits a fantasy world called McDonaldland. He is seen to engage in adventures with his friends the Hamburglar, Mayor Mcheese, Birdie the Early Bird, Grimace and The Fry Kids.
3. The Green Giant – Green Giant Vegetables
Green Giant refers to the vegetable brand owned by General Mills. This advertising campaign has two mascots, the Jolly Green Giant and his friend Little Green Sprout. The company not only sells canned vegetables but is also the largest purveyor of frozen vegetables both under the Green Giant and Le Sueur brands.
4. Betty Crocker – Betty Crocker Food products
A cultural and personal icon, Betty Crocker is the trademark and brandname of American Fortune 500 Corporation General Mills. In 1921, the name was conceived by the Washburn Crosby Company as a method of giving personalized response to consumer product questions. Betty being a cheerful all American names was chosen for the character.
5. The Energizer Bunny – Eveready Energizer Batteries
The Energizer Bunny is the mascot and marketing icon of Energizer batteries in North America. It is depicted as a pink, toy rabbit wearing white and blue striped sandals and sunglasses. It beats a drum having the Energizer logo. It is a parody of the earlier released Duracell Bunny, seen in Europe and Australia.
This video introduces top ten commercials from Super Bowl 42. Ads actually can make your day much better, and they are not a waste of time at all. So give them a chance and they’ll make you laugh so much that you won’t be able to breathe.
The main aim of advertising is to reach a large group of people and attract customers economically. Advertising when done correctly can bring about success in your business. The following are ten advertising tips that you have to pay attention to.
1. Know your target audience.
You must know your target audience towards which you have to gear your advertising campaign. You must refrain from making generic ads which most often fail to grab the attention of your potential customers.
2. Accentuate your competitive advantage.
You must know all about the pros of your company and accentuate all those factors that give you your competitive edge. It is a well known fact that although several ads are clever, they fail to sell the benefits of the service or product.
3. It pays to have an image.
The McDonald’s arches can be recognized by anybody while whizzing by on the highway. Similarly there are lots of other products which can be recognized through their packaging or logo. When it comes to promoting or advertising your business, the image counts a lot. Many advertisers do not take efforts to create a consistent image.
4. Spending money helps to make money.
Advertising is not the place where you can effectively work on a tight budget. It will affect the bottom line and also the sales. The fact is that advertising works despite its expensive nature. Hence the more money you spend on adverts, you can hope to increase your chances of improving your business.
5. Advertise in the appropriate places.
You must take care to advertise in the proper places such as radio station, favorite magazines or television program. For doing this effectively you must know what your audience read, watch, and listen to, and advertise in the proper place to reach your target market.
Here is the rundown of the top 10 advertising agencies that made significant mark in the advertising business and has pioneered the known best practices in the advertising industry.
1. BBDO Worldwide, United States
BBDO Worldwide is one of the major three networks under the umbrella of Omnicom. BBDO Worldwide has long been recognized as the most prestigious advertising network globally. Its estimated total revenues for 2008 amount to $2.0B.
2. McCann Erickson, United States McCann Erickson is the largest agency with global coverage. Its main business focuses on traditional advertising operations. It also offers a range of innovative marketing services under the umbrella company known internationally as McCann Worldgroup. Its estimated total revenues for 2008 amount to $1.7 B.
3. DDB Worldwide, United States
DDB is one of the triumvirate networks under the portfolio of Omnicom. It maintains a lower profile compared to the other two networks that form the triumvirate network of Omnicom. Its estimated revenues for 2008 are at $1.5 B.
4. TBWA Worldwide, United States
TBWA Worldwide completes the triumvirate of networks under the Omnicom advertising group. It is more on the non-traditional lines and usually dabbles on the “quirky” side of the business. Its total revenues for 2008 are estimated to have reached $1.4 B.
5. Euro RSCG Worldwide, France
Euro RSCG Worldwide is one of the two major advertising agencies in France. Its global reach covers about 75 countries. After growing through some organizational challenges, Euro RSCG Worldwide returned to the global scene under a new management group and immediately earned recognition in major publication in the UK and the US. Its estimated 2008 revenues are placed at $1.2 B.