Here is the rundown of the top 10 advertising agencies that made significant mark in the advertising business and has pioneered the known best practices in the advertising industry.
1. BBDO Worldwide, United States
BBDO Worldwide is one of the major three networks under the umbrella of Omnicom. BBDO Worldwide has long been recognized as the most prestigious advertising network globally. Its estimated total revenues for 2008 amount to $2.0B.
McCann Erickson is the largest agency with global coverage. Its main business focuses on traditional advertising operations. It also offers a range of innovative marketing services under the umbrella company known internationally as McCann Worldgroup. Its estimated total revenues for 2008 amount to $1.7 B.
3. DDB Worldwide, United States
DDB is one of the triumvirate networks under the portfolio of Omnicom. It maintains a lower profile compared to the other two networks that form the triumvirate network of Omnicom. Its estimated revenues for 2008 are at $1.5 B.
4. TBWA Worldwide, United States
TBWA Worldwide completes the triumvirate of networks under the Omnicom advertising group. It is more on the non-traditional lines and usually dabbles on the “quirky” side of the business. Its total revenues for 2008 are estimated to have reached $1.4 B.
5. Euro RSCG Worldwide, France
Euro RSCG Worldwide is one of the two major advertising agencies in France. Its global reach covers about 75 countries. After growing through some organizational challenges, Euro RSCG Worldwide returned to the global scene under a new management group and immediately earned recognition in major publication in the UK and the US. Its estimated 2008 revenues are placed at $1.2 B.
6. JWT Worldwide, United States
JWT is sort of a legend in the advertising world. It is recognized as the first advertising agency that was ever organized. The advertising agency implemented major and strategic changes. Its estimated revenues for 2008 are about $1.2 B.
7. Y & R Advertising, United States
Y & R Brands is the umbrella organization of several leading marketing service companies which include leading agencies Y & R and direct marketing outfit Wunderman. It is a 100% subsidiary of WPP although it maintains a fairly self contained operation. It has gone through difficult stages in its operations primarily to the disparate performance of the member agencies. The estimated revenues for 2008 of Y & R are placed at $ 1.1 B.
Publicis Worldwide is the biggest ad network under the umbrella group Publicis Groupe which also includes Saatchi & Saatchi and the Leo Burnett advertising network. It has made significant inroads in its ranking with strategic acquisitions.
9. DraftFCB, United States
DraftFCB officially started business operations in 2006. Its core business is the integrated marketing business portfolio focusing on a wide range of specialties and disciplines. Its estimated volume of business for 2008 is about $955 M.
Wisdek is one of the emerging and leading online marketing and advertising outfits. It is renowned for innovative and creative marketing solutions designed for companies that are highly reliant on the Internet. It broke ground in 1998 and has since then been focusing on innovative projects on site placements on various search engines. Wisdek is the pioneer in an erstwhile non-existent business interest.